Services we offer
A plug-and-play marketing department for growing businesses
Made Digital helps small and mid-sized businesses build, manage and improve their digital marketing from strategy through execution. Get the capabilities of a broader marketing team without coordinating multiple disconnected freelancers or agencies.
Paid Advertisements
Website & landing page design
Marketing automations
Analytics & tracking
Strategy & consulting
Strategy first, when you need it
Some businesses already have internal employees, freelancers or other vendors, but need stronger strategic direction. We audit what’s running, identify the biggest opportunities and weaknesses, and build a practical plan your team can execute — with the option for us to help implement it.
1
Audit
Where the budget leaks today
2
Prioritize
The two channels worth funding first
3
Budget
What each channel realistically needs
4
Roadmap
Who does what, in what order
Marketing Audits
Channel prioritization
Budget planning
Competitive analysis
Execution roadmaps
Paid advertising
Be the first thing they see, at the moment they’re ready
We plan, build and manage paid campaigns across the channels that actually produce leads for small businesses. The goal is profitable customer acquisition — more qualified enquiries at a sustainable cost — not impressions for their own sake.
Google Ads
Meta Ads
Microsoft Ads
YouTube Ads
Local Service Ads
emergency plumber near me
Sponsored
Your ad
24/7 Emergency Plumbing — Same-Day Callouts
www.yourbusiness.com/emergency
Licensed local plumbers, upfront pricing, no callout fee. Book online in 60 seconds. Fast professional service you can count on from start to finish.
Call now
Book online
Reviews
Your competitors
City Plumbing Co.
www.theirbusiness.com/
Local licensed plumbers with clear, upfront pricing and no callout fees. Schedule your service online in under a minute.
Your competitors
Local Plumbers Inc.
www.anotherbusiness.com/
Trusted local plumbers with straightforward pricing and zero callout fees. Book your appointment online in just a minute.
Lead generation
Lead generation systems, not just ads
A great ad is wasted if the rest of the path is broken. We build lead-generation systems that connect advertising, landing pages, tracking, lead capture, CRM and follow-up into one coherent machine — then we widen the narrow parts.
More leads
Increase enquiry volume from traffic you already pay for.
Better leads
Tighter targeting so sales talks to the right people.
Clear source
Know which campaign, keyword or ad produced each lead.
Faster follow-up
Route leads instantly so no opportunity goes cold.
Ad impressions
48,200
Website visits
3,140
Form starts
612
Qualified leads
287
Booked jobs
94
Websites
Websites and landing pages built to grow your business
We design and develop websites as central parts of your marketing system, not as digital brochures. Every page is built to support your advertising, capture leads and give you data you can act on.
yourbusiness.com/get-a-quote
Clear messaging
Explain what you do and why it matters in one screen.
Conversion structure
Every page guides the visitor toward a single action.
Responsive build
Fast and readable on the phone most of your traffic uses.
Campaign landing pages
Purpose-built pages that match each ad’s promise.
Lead capture
Forms, click-to-call and chat configured and tested.
Tracking built in
Analytics and conversions wired up from day one.
Integrated marketing
The real advantage: everything connected
Made Digital’s main advantage is the ability to connect these services into one measurable marketing system. When each piece talks to the others, you stop losing leads in the gaps between vendors.
Advertise
A targeted ad reaches the right prospect.
Convert
A focused landing page turns the visit into a lead.
Track
Tracking identifies exactly where the lead came from.
Capture
Your CRM organizes the lead and routes it correctly.
Follow up
Automation responds quickly while interest is high.
Measure
Reporting shows which sources produce the best customers.
Improve
Insights feed back into better ads, pages and follow-up.
Instead of one person running ads, another building pages and a third guessing at results, you get one team accountable for the whole path — and one clear picture of what your marketing is producing.
Leads
287
+41%
Cost per lead
$38
-28%
Booked Rate
33%
+9%
Wk 1
Wk 8
Google Ads — Search
Meta Ads — Retargeting
Organic & direct
Analytics
See what actually works
Marketing decisions should be based on evidence, not gut feeling. We set up the tracking, reporting and attribution infrastructure that tells you which campaigns, pages and messages are producing real business results.
GA4 & Tag Manager
Configured properly, with events that match your business.
Conversion tracking
Forms, calls and purchases attributed to the source.
Call tracking
Know which ads make the phone ring, not just which get clicks.
Lead-quality analysis
Optimize toward the leads that actually close.
Get started
Not sure which services you actually need?
Tell us where your marketing stands today and what you’re trying to accomplish. We’ll help identify the areas with the greatest opportunity and determine where Made Digital can help.